Reference transaction
Advisor to Mindfactory GmbH
on the sale to heise media group
Saxenhammer advised Mindfactory, one of Germany's leading online stores for gaming and hardware components, on the sale to heise group. All employees and customer relationships will be taken over by heise and the location in Wilhelmshaven will be fully retained.
Mindfactory was founded in 1996, has more than 100,000 items in its product range and records over 4 million visitors to its website every month.
The transaction underlines the strategic development of heise's portfolio in the tech sector, which includes the areas of IT knowledge (c't, heise online), online marketing (heise regioconcept) and price comparison (günstiger and Geizhals).
The Heise Group, based in Hanover, is a leading German media company specializing in high-quality specialist information in the fields of IT, technology and science. Heise is particularly well known for its renowned IT news portal heise online and the long-established computer magazine c't. For decades, the name Heise has stood for in-depth journalism, technical expertise and a committed community.
In addition to digital publications, Heise also offers specialist magazines, events, podcasts and webinars - covering a wide range of topics from data protection and software development to net politics. With its clear focus on quality and independence, Heise has established itself as a trustworthy source for professional and private technology enthusiasts.
