Reference Transaction

Advising Miss Sophie GmbH on its sale to WILDE COSMETICS GmbH

Miss Sophie GmbH


Consumer & Retail


Sell-side M&A



Berlin-based Miss Sophie GmbH is the leading direct-to-consumer nail wrap brand in Europe and the only nail wrap brand listed at the biggest beauty retailers in Germany (Douglas, Flaconi, QVC). With around 200k customers, Miss Sophie is ranked #1 among the fastest growing online beauty companies in Germany (Digital 100 by similarweb).

WildeGroup has been active in the beauty industry for over 30 years, specializing in high quality beauty products, services and training. Thanks to WildeGroup's long experience in the nail sector through its brands LCN as well as alessandro and its operational resources, Miss Sophie will be able to expand in its current markets, enter new markets, further develop its B2B business and work on expanding its product range.

Saxenhammer Transaction Team

Following transaction team facilitated the transaction for our client.

About the sector

Consumer & Retail

With over 83 m inhabitants, Germany is the largest consumer market in Europe. In addition, the German population has above-average purchasing power, which fuels the growth of the industry. The sector is also considered particularly crisis-proof, as demand for consumer goods is largely independent of the economic cycle.