Containers & Packaging

The packaging industry in Germany is concerned with the production of packaging both for the logistics sector and for products for the end consumer. A distinction can be made between the sub-segments paper, plastics, metal, glass and wood. The packaging industry occupies an intermediary position between producers and consumers so it must react very flexibly to changes in customer wishes.




Executive Summary


Volker Ruhl

Current Developments

Digitalisation and sustainability at the centre of further development

Sustainability has emerged as one of the key trends in the packaging industry in recent years. For consumers, the environmental compatibility and multi-purpose suitability of packaging are increasingly important purchasing factors. Purchasing decisions are therefore increasingly made based on a value-oriented understanding. The new consumer generation of LOHAS (Lifestyle of Health and Sustainability) is representative of this.

Growth Rates








Smart Packaging

Processes that aim to improve and enhance the properties and functionalities of packaging units. Annual growth rates in this area are 15%-20%.


Our Sector Transactions


Highlight Transaction

Hermann Heye KG x Ardagh PLC

Number of M&A transactions - DACH region, 2021 (as of August)


Significant Transactions

CVC Capital Partners Limited X AR Packaging Group AB (2021)

PACCOR Packaging GmbH X Miko Pac NV (2021)

Future Trends

The digital printing sector will continue to gain momentum in the coming years. Important drivers of this trend are the increasing variety of goods with simultaneously shorter product cycles and a trend towards individualisation and serialisation of packaging. Another trend is in the area of product and food safety. Save Food has become a central topic in the industry and will continue to occupy it for some time to come. Around 40 % of food still spoils in the field and is on its way to the customer.

People & Voices

Saxenhammer has in-depth technical and industry knowledge and can draw on a broad network of industry experts with many years of transaction experience.

"In this market environment, which is dominated by medium-sized companies, there are many succession issues which need to be addressed. The consolidation of the industry is still in its early stages and the demand from large international groups for investment opportunities in Germany is immense."

Volker Ruhl


Our View

The packaging industry market is very fragmented, especially in the DACH region. SMEs run the risk of not being able to keep up with the increasing challenges of digitalisation and sustainability in the long term. Smart and green packaging in particular continue to gain in importance - digital packaging and bioplastics stand out as growth drivers. Material properties and functionality of packaging will thus play an increasingly important role in the industry.

Sector Update

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