Trends
The software segment as the industry's driving force
The software segment, as the industry's dynamic locomotive, is decisively navigating the multifaceted terrain of the German technology sector. In the context of 2024, this segment reflects more than ever its role as a central pillar and innovative force that sets the course for sustainable growth. Despite the volatile global situation, which is characterised by economic volatility and geopolitical tensions, software and IT services are maintaining their position as a driving force in the technology sector.
Future trends
The key technologies of our time, such as the Internet of Things, autonomous transport systems and digital healthcare services, are driving the development of revolutionary business models. They not only enable improved control of complex machine networks, but also ground-breaking advances in the areas of mobility and healthcare. At the same time, subscription-based business models (as-a-service models) are establishing themselves as powerful growth drivers. The use of cloud technologies opens up new, flexible revenue streams for companies and offers opportunities for cost efficiency that challenge and redefine traditional business approaches.
