Reference transaction
Advisor to mySWOOOP GmbH
on their successful sale of a majority stake to Weltbild D2C Group, a portfolio company of Droege Group
mySWOOOP, launched as a start-up in 2011, has developed into a leading re-commerce multi-channel platform with around 400 stationary partners. The focus is on buying and selling new and used technology such as smartphones, laptops and gaming consoles. With more than 1 million active customers and revenues of around EUR 45 million, mySWOOOP has established itself in the used electronics market. With its own #GOECO brand, mySWOOOP is also a real enabler and market leader for refurbished technology products in stationary retail.
The Weltbild D2C Group with its brands Weltbild, D2C digital and D2C ReCommerce amongst others is one of the largest multi-channel retailers of media and non-media products in the DACH region. The Weltbild brand acts as a multi-channel provider (catalog, online, stationary stores and social media) and enables shop-in-shop strategies for own brands as well as brands of cooperation partners with complementary product ranges.
