Food & Beverage

The food and luxury food industry is one of the most important industrial sectors in Germany. As Europe's largest food producer and third-largest food exporter on the world market, Germany contributes significantly to the overall development of the industry. Approximately 618,000 people are employed in about 6,000 companies, most of which are medium-sized.




Executive Summary


Volker Ruhl

Current Developments

Plant-based alternative products are in vogue

Recent consumer trends are mainly influenced by a number of profound societal changes. For example, an ageing population is driving demand for health and wellness, as well as for functional foods to prevent or combat diseases such as diabetes, high blood pressure and cholesterol.

Growth Rates








Alternative meat, fish, and dairy products

Companies plan to transition from traditional livestock farming to a more sustainable model based on the production of animal products from cell cultures.


Our Sector Transactions


Highlight Transaction

C. Hahne Mühlenwerk GmbH & Co. KG x Krüger GmbH & Co. KG

Number of M&A transactions - DACH region, 2021 (as of August)


Significant Transactions

Hormel Foods X Kraft Heinz (Nuts Business) (2021)

Raizen Energia X Biosev (2021)

Future trends

As a result of increased health awareness among the population, the market for alternative meat and dairy products will continue to grow strongly. Companies are already starting to plan cell-based production of meat, fish and dairy products in the laboratory. At the same time, the trend towards sustainability and regionality will continue to gain importance. Meat consumption in Germany in 2020 reached a historic low. The consumption behaviour of the population is changing continuously.

People & Voices

Saxenhammer has in-depth technical and industry knowledge and can draw on a broad network of industry experts with many years of transaction experience.

"Changes in consumer behaviour have a significant impact on medium-sized companies in particular. It is more important than ever to be able to react as flexibly and dynamically as possible to changing demand."

Volker Ruhl


Our View

The food and beverage industry is significantly influenced by changes in consumer behaviour of the population. The megatrend towards more sustainability has a direct impact on companies in the industry. Plant-based alternatives to meat products are becoming increasingly important. As a result, the fragmented German market, consisting of over 6,000 mainly medium-sized companies, is facing increasing consolidation pressure.

Sector Update

Saxenhammer professionals regularly release content on current affairs and market trends to stimulate thought and discussion. We share exciting analyses, real-time market insights, and company news with the world.