Reference Transaction
SECTOR
Technology
TRANSACTION TYPE
Sell-side M&A
CLOSING TIME
25/04/2021
CDI GLOBAL TRANSACTION
CDI Brazil
Relationship Marketing Agency with core competences in database administration, data mining, statistical analysis, planning and designing multichannel direct marketing campaigns, based on the customer lifetime cycle, through direct mail, mail marketing, sales force and social medias.
Plusoft is one of the largest customer experience companies in Brazil. The company specializes in the manufacturing, development and implementation of Omnichannel Customer Relationship Management (CRM) solution software for all markets (insurance, food, telecommunications, finance, among others).
About the sector
In the era of digitalisation, the German technology sector is particularly significant. The sector not only represents an important branch of the economy with more than EUR 230 b in annual turnover, one million jobs and almost 7% of total economic output. In the context of digitalisation, the sector is above all a central driver of innovation that has a significant impact on other sectors.