Reference Transaction

M&A advisor to the joint venture of PepsiCo, Inc. and Strauss Group, Ltd. on the sale of Florentin Bio Hummus & Falafel products B.V. to Kaja Food GmbH

Florentin B.V.
Kaja Food GmbH


Food & Beverage


Sell-side M&A



Florentin Bio Hummus & Falafel products is an award-winning Mediterranean and Middle Eastern organic foods supplier for retail customers and food service, based in Mijdrecht, the Netherlands. The company develops, manufactures and sells plant-based fresh hummus, falafel and salads with various flavours and from pure ingredients, such as chickpeas, avocados and more. All Mediterranean products are ethically and sustainably sourced without any additives and distributed in more than 16 countries.

Kaja Food is a full-service provider supporting start-ups, retailers and brand companies to implement their ideas in the European food market. Based in Kempen, Germany, the focus is on innovative and healthier foods in the areas of dry mixes and snacks including mueslis, granolas, ready meals, baking mixes, bars, balls and much more.

Saxenhammer Transaction Team

Following transaction team facilitated the transaction for our client.

About the sector

Food & Beverage

The food and luxury food industry is one of the most important industrial sectors in Germany. As Europe's largest food producer and third-largest food exporter on the world market, Germany contributes significantly to the overall development of the industry. Approximately 618,000 people are employed in about 6,000 companies, most of which are medium-sized.